Brand Identity Refresh for Inkola

Here is a brand identity refresh I recently created for local media consulting business Inkola. What exactly is a “brand identity” vs a brand or a logo, you may ask? Jacob Cass, of offers a nice, succinct explanation:

What is brand? – The perceived emotional corporate image as a whole.
What is identity? – The visual aspects that form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of a mark or iconRead Jacob’s full article >>

For Inkola’s brand identity makeover, I retained the sans serif font as well as the ink mark to create continuity with the previous logo. Next, I incorporated a more subtle color pallette to create a lighter overall feel. Also, I added a pattern that can be incorporated in future digital and print media – the pattern itself becomes part of the new brand identity.

Inkola Logo Before and After

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